This project was all about re-creating an already popular brand, magazine, product so that it looked like the real thing but had hidden meaning.

I chose OK! magazine as it is a magazine that I see as purely gossip based. With a high number of readers the magazine has an opportunity to influence a lot of young as well as old minds for the better. I wanted to make the magazine about fast fashion, especially within the celebrity community as celebs have a tendency to follow the ‘only wear once’ rule.

In comparison to this, Emma Watson who is known to be an environmental activist wore a up-cycled dress to an event showing others that fashion can be achieved on an environmentally conscious basis.