Pedal Points was an app I created for a brief that surrounded getting people in London to use public/environmentally friendly transport more.

The app would allow you to set a goal for the day/week/month which if completed would earn the user an award. For example 20% off coffee at a local coffee shop on the way.

My hope was to get cafes support in reducing carbon emissions in the city. These cafes would display the sign in the window allowing cyclists to identify them. Here they would get rewards/discounts based on their ‘pedal points’.

The app also creates routes for cyclists that stop at certain ‘pedal point pit stops’. This helps with the stress of getting lost, research showed this was one of the main reasons people were put off cycling in London.